Understanding the Powerful Dynamics of Depth Psychology
Several years ago, I spent a year studying Transformational Leadership at Georgetown University with a great pioneer in the field of archetypal branding and marketing, Dr. Carol Pearson. Her work in applying archetypal patterns and myth to organizational dynamics, consumer behavior, and individual development is cutting-edge and provides one of the best frameworks for understanding the depths of leadership and the process of change.
After completing her program, I spent two years studying the roots of depth psychology and CG Jung at a leading institute in Santa Barbara. Pacifica Graduate Institute was home to legendary American mythologist, Joseph Campbell.
Also, best-selling author and archetypal psychologist, James Hillman (Soul’s Code), and author Robert Johnson (Inner Work) both teach at the school. Having spent this critical time investigating the rich and perplexing roots of depth psychology has given me a tremendous appreciation for the role of the unconscious and archetypal patterns, particularly as they apply to organizations and their leaders.
Below are three of Dr. Carol Pearson’s important works:
The Hero and Outlaw: Building Extraordinary Brands Through the Power of Archetypes
“…integrating marketing with the concepts of archetypes, challenges the way in which we understand brand names and helps us understand their impact on our lives. Through Carol Pearson's work with archetypes and Margaret Mark's marketing expertise, the book offers clearly structured systems that businesses and marketing professionals can follow and replicate. Through this system, a company can connect more deeply with customers and derive the most from the expensive marketing campaigns that support today's brand names.” www.capt.org
Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change
“Today's organizations face many challenges; change is occurring more rapidly than ever before, nations of the world continue to become more economically linked, and corporations are looking for partners, oftentimes in not so likely places. Traditional business strategies work, but to be truly effective a leader needs to understand the dynamics that take place beneath the surface, the things that are not so easily seen.” www.capt.org
Awakening the Heroes Within: Twelve Archetypes to Help Us Find Ourselves and Transform Our World
“In this original work, based on 20 years of research, Carol Pearson shows that the heroic quest is available to every person. We all have access to the common archetypes that enhance personal development. Part I introduces the heroic quest as a journey of consciousness and traces the way archetypes aid in constructing and balancing the psyche as they help a person form the Ego, connect with the Soul, develop a sense of true self, and finally express that self in the world.” www.capt.org
